Real Client ProjectBeauty & Wellness
Margo's
A hand-built, motion-led site for a boutique beauty studio where atmosphere had to sell the appointment before the price list did.
The problem
The studio's existing presence read like a generic template and mobile visitors bounced before reaching the booking link.
Design approach
Atmosphere-first. The homepage opens on texture and tone rather than a service grid, because the decision here is emotional before it is practical.
What we did
- Rebuilt the homepage around a slow, editorial scroll with a persistent booking action.
- Grouped treatments by outcome rather than by internal category.
- Hand-tuned every breakpoint from 320px up.
- Structured local metadata and business schema for the service area.
Conversion structure
A single persistent booking action, repeated at every natural pause in the scroll, with pricing one click away.
Outcome
- A booking path reachable within one tap from anywhere on the site.
- Sub-second interaction readiness on mid-tier mobile devices.
- A presentation that matches the in-person experience.