Lead & Sales Command Center
An interactive system showcase for sales operations — scoring, pipeline movement and attribution, all simulated in the browser with fictional records.
This is a Northbound showcase. Lead & Sales Command Center is a fictional product created by Northbound Studio to study this problem. It is not a client and has never engaged the studio.
Simulated business system — fully operable inside Northbound Studio, with fictional data.
The problem
Most teams have lead data spread across a form inbox, an ad platform and someone's notebook, so nobody can say which source actually produces revenue.
Design approach
Decision-first. The overview surfaces only what changes today's actions; the pipeline is directly manipulable rather than a static chart.
What we did
- Lead scoring surfaced as a first-class column rather than a hidden field.
- A pipeline where stage changes recalculate open value immediately.
- Campaign attribution tied to cost per lead and closed count.
- A follow-up queue that ranks by risk of going cold.
Conversion structure
Internal tool. The measure is follow-up speed, not conversion rate on the page.
What the study demonstrates
- Shows a category of capability without exposing any private system.
- Entirely fictional records — no real prospect data appears anywhere.
- Transfers to agencies, contractors and professional services firms.